Every small business owner knows that - competition is tough, but he or she may not be able to - pinpoint exactly what
changes are needed in order - to get to the top. Conducting business as usual may
no longer be sufficient. Investing in the technology that is - now available can
be a great help or - a bank breaker.
It seems that most small business and - home
based business are either starving (they don’t have enough technology) or they
are obese (they have everything piece of - new technology that comes down the
pike). There is, however, some fairly new technology that every small or home
business - owner needs.
It can answer questions like; how - can small businesses
identify noteworthy trends, Identify an existing hot demand and make better
decisions faster? - Answer: business intelligence software. Business intelligence
is the crystal ball of - the 21st century.
Purchasing business intelligence (BI)
software is - one of the most strategic investments that a business can make.
Using data mining, reporting and querying, BI helps businesses - understand,
monitor, manage and respond to specified situations.
This software empowers
decision-makers - and staff - to connect the dots around key business - numbers
in a way previously unimaginable. BI helps you figure out:
- Which customers are profitable?
- Which customers appear profitable but aren't?
- Are you close to — or far from — reaching critical milestones?
- When is the best time to launch a marketing campaign?
- What was the best performing product or service last quarter?
Business Intelligence software may be - more
of an investment than small businesses can bear. It can certainly be pricy.
Small business or home business - owners, however, can subscribe to BI services
on the Internet at a fairly reasonable cost. There are several to - choose from.
eBay also published - a “Hot Items” list the
first week of each month. It gives valuable information to eBay sellers - who use
drop shippers.

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