Are Affiliates in Demand?

Are Affiliates in Demand?

Is there a demand for affiliate marketers today? ... Yes, there - is a huge demand. One of the challenges faced in the affiliate marketing industry is that it - sometimes sounds too good to be true: advertising that's guaranteed to work or it's free! Newcomers wonder if - it's possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for - online advertising.

But there is - a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising it works. And affiliate marketing has evolved to become a reliable source of - sales for a wide range of marketers. Affiliate marketing has evolved from the early years when some touted it as the future of - online advertising, and others claimed it was the downfall of - the medium. 

It's now a sophisticated channel that generates anywhere from five to 25% of online sales for many of - the world's biggest brands. Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of - a wide open affiliate program with an unlimited and uncontrolled number of - affiliates is a thing of the past. 

Nearly all marketers agree that affiliates add value to - an online marketing effort, but the program must be tailored to - meet the marketer's objectives. Affiliate marketing did not bring an end to - other, higher priced forms of  -online media advertising.  

The success of t- he affiliate marketing in delivering sales cost effectively by way of - a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of - online marketing.