Are Affiliates in Demand?

Are Affiliates in Demand?

Is there a demand for affiliate marketers today? - Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: - advertising that's guaranteed to work or it's free! - Newcomers wonder if it's possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for - online advertising. 

But there is a good reason that affiliate marketing has experienced steady growth throughout the - ups and downs of online advertising—it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of - marketers. 

Affiliate marketing has evolved from the early years when some touted it as the future of - online advertising, and others claimed it was the downfall of the medium. It's now a sophisticated channel that generates anywhere from five to 25% of online sales for many of - the world's biggest brands. Almost all major multi-channel marketers have an affiliate program of - some kind. 

The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of - a wide-open affiliate program with an unlimited and uncontrolled number of - affiliates is a thing of - the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to - meet the marketer's objectives. 

Affiliate marketing did not bring an end to other, higher priced forms of online media advertising.  The success of - the affiliate marketing in delivering sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal - advertising, to create acceptance - among direct marketers. 

Affiliate marketing - has evolved, with affiliates and marketers becoming more sophisticated and programs more - integrated with other forms of  -online marketing.