Choosing the Right Product

Choosing the Right Product

When you - first start your online business, the first and most obvious question you - will ask yourself is…what am I going to sell?... Points to consider when deciding the answer to that question are:

- Is it light and easy to ship?

- Is it a digital good that is downloaded (e-book or software)?

- Is it perishable or fragile?

- Does it have to be seen and held (designer fabrics, perhaps) 

- Is there enough demand to make your venture profitable?

- Does it have little competition from large online companies (niche products)? 

The last two characteristics are the ones that can be hard to - pin down. Here is a generally accepted method of - arriving at an idea of how heavy the demand and competition is for a product. If - you have a special interest in some products that meet the above criteria, great, but don't limit your investigation just to - items you like. 

You are looking for - a niche product with relatively good demand (enough to make it profitable), but without heavy competition. One way to see what the demand is for - products you are interested in is to look at search engines to see how frequently people search for - the product you are considering. 

The result of all this research should be - that one or more products will fit into a niche market - products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer - a wide selection. That way, you can become the best online source for - that particular category. 

For example, instead of - offering general craft supplies, offer the widest possible selection of - needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for - fewer, more specific, keywords.

Easy Profits Using PPC In Your Affiliate Marketing Business

PPC is one of - the four basic types of Search Engines. PPC is also one of the most cost-effective ways of  -targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008. Let us take a quick look at - how PPC Search Engines work. 

These engines create listings and rate them based on a bid amount the website owner is willing to pay for - each click from that search engine. Advertisers bid against each other to receive higher ranking for - a specific keyword or phrase. 

The highest bidder for - a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. 

Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click. How do you make money by using PPC into your affiliate marketing business? .... Most affiliate programs only pay - when a sale is made or a lead delivered after a visitor has clickthrough your site. 

Your earnings will not always be the same as they will be dependent on the web site content and the traffic market. The reason why you should incorporate PPC into your - affiliate marketing program is that earnings are easier to make than in any other kind of - affiliate program not using PPC. 

This way, you will be making profit based from - the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action. PPC can be very resourceful of - your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from - the visitor’s who are not interested in your products or services. 

The same ones who leave your site and never comes back. You will not only get commissions not only from - those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to - come back and review what you are offering more closely. 

Then they will eventually come back to search the web for other products. This kind of affiliate program is also an easy way for - you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of - that click. 

With this, you will be compensated 30% to 80% of - the advertisers’ bid amount. PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of - the programs allow the commissions received to be spent for - advertising with them instantly and with no minimum earning requirement. 

This is one of the more effective ways to exchange your raw visitors for - targeted surfers who has more tendencies to purchase your products and services. What will happen if you when you integrate PPC into your affiliate program? PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. 

The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate - program. This enables you, using only a few lines of - code, to integrate remotely-hosted co-branded search engine into your website. 

The key benefits? .... Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine. Think about it. Where can - you get all these benefits while already generating some income for your site? ....

Knowing some of the more useful tools you can use for - your affiliate program is not a waste of time. They are rather a means of earning within an earning. Best know more about how you can use PPC search engines into your affiliate program than miss - out on a great opportunity to earn more profits.