Have Your Own Voice Through Creating Special Reports

Have Your Own Voice Through Creating Special Reports

You're probably searching for additional revenue - streams to keep your business solid & secure in this contracting economy and uncertain world.  Producing specialized content for - sale is one of the fastest, most reliable methods  of - making extra income fast.  

Writing a -"white paper"- or a special report, is a great way to set yourself up as an expert in your field, and share - valuable information with your - prospects. You may already have most of - the ingredients for an e-book or special report in your files or archives.  

Find out which ingredients make customers willing to pay you for material available from - other sources, and what elements you should include in your marketing copy to spark their interest in - buying now.

Here are the steps to - take when writing your special report:

• Have your end goal in mind before - you start.
• Do you want to - find a way to increase sales, while reducing your cost to acquire those sales?
• Who are you trying to - impress and what is important to them?
• What distribution method will be best?
• How many people do - you want to impact with this report?
• Make sure the layout of - your special report looks pleasing, and is very easy to read.
• Keep in mind that it’s - basically salesmanship in print.
• Keep your facts accurate, very brief and to the point. The denser your information, the more valuable & more likely to keep the interest of - your reader.
• Write an attention getting headline. 95% of - your readers will decide if they will read your special report based totally on your - headline, so make it great and make it benefit driven.

Get it on the web. When emailing - others, include your white paper URL in your SIG line of your Email or include the URL when - promoting your special report on Email discussion lists.