Word
cannot only influence the minds of - people but can completely change their
perception abut a particular thing. Words have the persuasion power to entice
and motivate. They are used by the politicians, - public relations personals, - and
even by parents to pass on their message. These words are known as power words
and they can do wonders when used in advertisement.
New or improved words
create a sense of curiosity. The customers get an impression that the product
is something that is different from - others and he tries to get it before anyone
else does so as to have edge over others. The laundry products have always been
advertised as new and improved, from years. Although it can be either new
improved version of - the existing product, but the power of both the words and
the product reinforces each other’s strength.
Take for instance the line ‘Money
back guarantee’, these power words helps gain the trust of the customer. It is
a must to print these words at the closing line of an advertisement. After this
sentence, the methods of payment and how money will be returned if the customer
is not satisfied should be stated. Most of - the successful advertisements have a
little known secret - that surely generated curiosity within the reader.
People
are knowledge thirsty, they want to know what others do not know. They think
that there is some vital information they are missing because of which they
haven’t gained success in something particular. Words ‘Insider say that’, is
similar to - ‘secret’ - . It gives out information from some expertise that is still
unknown to the outside world and only if the customer gives money, information
will be divulged to him.
Free
word in the headline of the message simply does wonders. The reader easily
absorbs the message, unless and until something free is given to the customer
in reality. By any change, if - the company tricks the customer into paying money
for something, which was supposed to be free, the trust of - the customer is lost
instantly.
Usually the word FREE is spelled as FR~E on websites as ISP filters
blocks messages having the actual word, considering it to be some kind of spam.
You is a very important word to be used in an advertisement. It directly points
out the advantages to the customer, if - he buys a particular product or service.
Step into the shoes of the customer and try to note down the points which will
be of - benefit and what points will decrease the interest.
The advantages then
should be referred to the customer by addressing them with ‘you’. The customer
feels that he is being directly talked to. The word ‘Immediately’ rings in the
emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This
motivates the customer to - take some necessary and quick action. Power in itself
is a powerful word. Give that power to the consumer and see the magic.
This
gives the consumer a feeling that he can get possession of something that he
lacked till now and this could make him achieve the impossible. The basis of - a
successful advertisement is to understand the consumer’s needs and then design
the advertisement accordingly. Just stating the advantages of using the product
or service of - the company isn’t enough.
Sentence should be so designed that the
customer should see his advantage in the product. For example, when advertising
for a digital camera, just stating that the in-built memory of the camera is of
1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough
memory to - store 350 pictures or 50 videos’. The solution to the problem of the
customer is reflected in this sentence.
Ideas can be taken from advertisements
of - other similar brands like how the sentences are - written and placed in an
advertisement. After the sentence framing, adding power words to spice up - the
advertisement will definitely make a winning ad campaign.
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