When you first - start your online business,
the first and most obvious question you will ask yourself is..…what am I going to
sell? Points - to consider when deciding the - answer to that question are:
- Is it light and - easy to ship?
- Is it a digital good that is downloaded (e-book or software)?
- Is it perishable or - fragile?
- Does it have to be seen and held (designer fabrics, perhaps)
- Is there enough demand to - make your venture profitable?
- Does it have little competition from large online companies (niche products)?
The last two characteristics are the ones
that can be hard to pin down. Here is a generally accepted method of - arriving
at an idea of how heavy the demand and competition is for a product. If - you
have a special interest in some products that meet the above criteria, great,
but don't limit your investigation just to items you like.
You are looking for
a niche product with - relatively good demand (enough to make it profitable), but
without heavy competition. One way to see what the demand is for - products you
are interested in is to look at search engines to see how frequently people
search for the product you are considering.
The result of all this research
should be that one - or more products will fit into a niche market - products
with some demand, and relatively little supply. For the best results, focus on
one niche product category, and offer a wide selection. That way, you - can
become the best online source for that particular category.
For example,
instead of offering general craft - supplies, offer the widest possible selection
of needlepoint kits. This strategy will also allow you to rank higher in search
engines - because you can optimize your pages for fewer, more specific, keywords.
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