Residual income puts money in an affiliate
marketer’s pocket without any work or effort on their part. It doesn’t get any - better than that. Sales of back-end products allow you to get paid for work
that you do more than once. The idea here is to - work smarter…not harder.
So
what are back-end products? They are products/services you offer to existing
customers, i.e. to people who - have already bought a first product (front-end
product. lead product) from you. Most online marketers make much more money - selling customers the second, third, fourth etc. product than selling their
first product.
The reason is that people who've already - bought from you once
are much more likely to buy again. Strategies like back-end offers shifts the
focus from the short sighted -"take the money and run"- strategy that
is so much in use on the internet today. You've seen these sites all over. The
focus is on getting a massive amount of - traffic and then selling visitors an over-priced
product that doesn't deliver what was promised.
They might make - money in the
short run but they will only sell to each customer once and will have to - continue spending a lot of money on advertising to get new suckers to visit
their site. More successful sites focus on building a strong relationship with
their customers. Your main goal shouldn't be to - just make sure your customers
are somewhat satisfied...you want them to be extremely satisfied.
If you
deliver the goods, your customers will - trust you more. If you have their trust,
you can sell them anything. When you send your very satisfied customers an
email offering - another product that they would be interested in, they will
flock to your site to buy it because they trust you. Trust is everything.
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