Have Your Own Voice Through Creating Special Reports

Have Your Own Voice Through Creating Special Reports

You're - probably searching for additional revenue streams to keep your business solid and secure in - this contracting economy and uncertain world.  Producing specialized content for - sale is one of the fastest, most reliable methods of  - making extra income fast.  

Writing a "white paper" or a special report, is a great way to set yourself up as an expert - in your field, and share valuable information with your prospects. You may already have most of - the ingredients for an e-book or special report in your files or archives.  

Find out which ingredients make customers willing to - pay you for material available from other sources, and what elements you should include in your marketing copy to - spark their interest in buying now. Here are the steps to take when writing your special report:

1.    Have your end goal in - mind before you start.

2.    Do you want to find a way to increase sales, while reducing your - cost to acquire those sales?

3.    Who are you - trying to impress and what is important to them?

4.    What distribution method will be - best?

5.    How - many people do you want to impact with this report?

6.    Make sure the layout of - your special report looks pleasing, and is very easy to read.

7.    Keep in mind that it’s basically salesmanship in - print.

8.    Keep your facts accurate, very brief and to the point. The denser your information, the more - valuable and more likely to keep the interest of  - your reader.

Write an attention getting headline. 95% of - your readers will decide if they will read your special report based totally on your headline, so make it great and make it - benefit driven.

Get it on the web. When emailing others, include your white - paper URL in your SIG line of - your Email or include the URL when promoting your special report on Email discussion lists.