Have a Mailing List of Your Own

Have a Mailing List of Your Own

No matter what type of - email you send out, you’ll need a mailing list. The basic way to - build a mailing list is - by capturing name and email address information for - everyone who buys or shows interest in your product. An email list that YOU COLLECT YOURSELF is worth its weight in gold. 

This can be accomplished by - using a list manager on your site. List managers also provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form.  Thus, your - email list is collected. This might take some time so there are methods to use until you get your own email list built. 

One way to build a mailing list is to - do ad swaps with other list owners. The way this works is, you -(as company A)- have an email list that you send newsletters to and another list owner -(company B)- has a list they send newsletters to. Company A and Company B place ads on one another’s mailing lists. Each of - you is promoting the other’s list.  

You can rent or buy targeted email lists. The list you develop using your own customers’ names is called your -“house list.” -Of course, when you’re first starting out, your house list is likely to be skimpy. To augment it, one way to go is rent or - buy a mailing list. 

There are two ways to buy or rent a mailing list—approaching the company you want to - rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for - the mailing list. Another way to build an email list is to - list your newsletter in all of the ezine directories.