Telling Good Traffic from Bad

Telling Good Traffic from Bad

Everyday that goes by you can bet that any - serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually - any online entrepreneur easy prey to many of - the traffic schemes and scams that pervade the Internet. 

Wild promises of - high volume traffic and big bucks often separate even the most savvy business person from - their money because they want to believe the promises made by - these traffic hucksters. The problem is that high volume doesn’t necessarily translate into a high sales rate. 

The visitors who come to - your website as a result of  a desire to find out more on a specific, niche topic, not as a result of exit traffic or membership in a safe list where - members simply pitch each other.  Good traffic comes from people clicking links on topics targeted to their interests and getting - directed to a website containing information they want and expect as a result of clicking the link. 

The bottom line is that when you get right down to it the best and most dependable sources of - targeted traffic come from links that people click. Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on - the type of shopping cart software you are using, you can then create a custom order confirmation page - i.e. the page that is displayed once the transaction is complete. 

This is very easy to do if you're - using a payment processing service such as PayPal. It's well known that each search engine and each web site has a particular type of user (age, interests etc.), and they'll all have different triggers leading them to - purchase. All of these things are important for you to know so that your advertising dollars will be - spent in the most advantageous places.